One Day Workshop,
Introduction to Website Optimisation and Online Advertising
DMC Photographic Studio and Learning Centre,
Astor College for the Arts
Group sessions £125.00
One to one session from £295
Most businesses now have a website, normally built for them by a web design company, but not many businesses understand the internet and how their website could work for them. Most people know what search engines do, some may know how they do it, but not may know how to optimise a website to attract new customers. This can leave you open to unscrupulous advertising companies that will take advantage of lack of knowledge.
We will help you understand the basics of website optimisation and online advertising, enabling you to get the most out of your website. You will have time to analyse your existing website, with the lecturers there on hand to advise and guide you. Each session will end with a group Q & A session. Each course will have a student trainer ratio of no more that 4:1. This enables us to deliver focused dedicated training that suit your needs.
Day one.
9.30: Welcome and introduction to DMC.
9.45: Lecture, Website optimisation for beginners.
11.30: Key words and key phrases.
1.00: Lunch Break.
2.00: Lecture, Pay per click advertising and Google Analytics.
2.30:Time to analyse your website and record any changes.
4.00: Q&A session.
4.30: Farewells.
Below are some of the areas covered on the course. Each workshop will vary slightly; this is due to our policy of adapting the course content to your needs. We supply a light buffet lunch and tea and coffee throughout the day.
Advantages of having a website
Web site marketing
Google ad words
Google analytics
Psychology of the web user
Basic Web Design
Website structure
Colour psychology
How to define a website in Dreamweaver
Importing images
Hyperlinks
Image optimising for the web
Submitting and uploading a website
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